We help companies align value proposition with customer experience.
We connect consumers with validated products and services that enhance their lives.


Our mission is to create and dominate the Value Mapping space.


We strive to help businesses prove their work to the world, stand out from their competition, increase profitability and enhance their customers’ experience. In short, we help businesses do well while doing good.
Our ultimate goal is to create global acceptance of a wide variety of beneficial products and services by proving their effectiveness and, as a result, to improve the quality of life for all members of society.

Value Propositions

We measure how experiences change lives.
We objectively measure subjective experiences.
We help companies measure, prove and improve the value they provide.

  • We embody integrity
  • We practice open, honest, direct communication
  • We practice acceptance, non-judgement and respectfulness
  • We check our egos at the door
  • We accept full responsibility for our thoughts, words and actions
  • We face challenges with optimism, creativity, courage and enthusiasm
  • We constantly innovate and improve
  • We get stuff done, dream big and have fun
  • We are passionate about customer success, customer experience, customer satisfaction and customer engagement
Elevator Pitch

We help companies deliver what they promise by measuring the before-after changes consumers experience with a product or service.

PHX Startup Week Street Pitch (2/22/17)

Our Clients

Health & Wellness
  • Cottam Health Partners – Chiropractic & Massage
  • Power Source One – Premium Nutritional Supplement
  • Stellar Living – Healthy Living Resources
  • Cardio-Juvenate+ – Heart Health Supplement
 Professional Services
  • The Luther Law Firm – IP Attorney
  • North Scottsdale Family Dentistry
  • Supreme Outsourcing – Virtual Assistant Service
  • Conscious Capitalism Arizona – Honorable Business Association
  • identiMetrics – Biometric Identification for Schools
  • Arizona Better Business Bureau – Business Accreditation
  • Keller Williams Realty Professional Partners – Real Estate
Coaching, Training & Education
  • CEO Acceleration Systems – Executive Coaching
  • Wholistic Prosperity – Wealth & Success Training
  • Revenue Kinetics – Corporate Sales Training
  • National Humanities Center – Nonprofit Institution for Advanced Humanities Study
  • The Halpin Companies – Leadership Strategy & Facilitation
  • Sandler Training by Mercury Professional Development – Sales and Sales Management Training

Our Successes

Our Team

Core Team


Professional Support